Get 50 opening lines that capture donor attention...
​
So you stop losing people before your appeal even begins.
​

Ah yes, that fundraising email you spent hours writing?

Your donor will decide in just three seconds whether it's worth their time.

If you feel like it's getting harder to grab someone's attention these days…

You're right.

Our brains are bombarded. We're half-reading, multitasking, scrolling.

Then AI made it worse.

It cranked up the volume of emails and posts hitting every inbox and feed. And it diluted the quality because every appeal is starting to sound like the same robot wrote it.

If your opening line sounds robotic like this...

​"I hope this letter finds you well..."

"As we begin the new year..."

"On behalf of everyone at..."

...you've already lost your reader.

Because there's nothing in those openers that makes them think, 'Ooh tell me more.'

But if you can get someone to stop what they're doing and give you their focus?

You've just dramatically increased your chance of a donation.
​

Grab these 50 tried-and-tested opening lines to capture donor attention.

$27 instant download:

​

Join 207 fellow fundraisers who have purchased their copy and are already using it to grab donor attention.

​

​

I'm Madeleine Nance, your (human) fundraising writer & messaging strategist.

I've spent 16 years writing donor communications for nonprofits, such as The Salvation Army, Caritas, and the Royal Society for the Prevention of Cruelty to Animals (RSPCA).

And I can tell you, the first line of an appeal email or letter is everything.

It's the difference between a donor who keeps reading... and one who moves on without a second thought.

So I put together a list of the opening lines - also known as "hooks" - that I come back to again and again.

The lines that have helped raise millions for nonprofits like yours.

Would you like them?

​

Instead of this:

Try this:

Because you'll get reactions like this:

​

Raise more funds with 50 opening lines just like these

Each one is written to grab your donor's attention.

These are the kind of first sentences that make donors stop scrolling, stop sorting the mail...

Actually read what you wrote...

And DONATE to your cause.

​

Inside this downloadable swipe file:

• 5 strategic types of opening lines — tried and tested across hundreds of fundraising appeals, emails, and social posts
• 10 examples of opening lines for each type
• That's 50 opening lines total - ready to copy and customize
• Where to use these sentences — appeal emails and letters, social posts, video scripts...
• Why each type works — so you understand the strategy, not just the words

​

​

Who is this for?

Executive Directors:

You're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!

Fundraisers:

You've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.

Communications Leads:

You see how much content gets ignored. You want your message to be the one people read and act on.

Consultants and Copywriters:

You're writing for multiple clients. You need fresh ideas on demand.

​

With lifeless AI-generated content everywhere you look...

Sounding human is your biggest advantage.

That's why the strategy behind these opening lines is to tap into human curiosity and connection (because your donors are humans, right?!).

These opening lines will capture attention as soon as your donor lays eyes on your message.

This is what makes donors keep reading.

Because if they stop reading, they won't donate.

Please don't lose donations over a 'meh' opening line!

Get 50 Opening Lines to Grab Your Donor's Attention for just $27

​

Your next fundraising appeal needs an opening line that grabs donor attention, so you can bring in MORE donations now.

​

More kind words from fellow fundraisers...

​

Madeleine Nance (real human) at Kind Word.

Based in Charlotte, North Carolina